Don8

An app that connects and encourages users to live sustainably

Made the donation process more accessible—giving people clear, location-specific guidance.

Role

Role

UX/UI Designer

UX/UI Designer

UX/UI Designer

Team Members

Tracy H

Elizabeth K

Natali R

Jessica A

Tracy H

Elizabeth K

Natali R

Jessica A

Tracy H

Elizabeth K

Natali R

Jessica A

Tools

Tools

Duration

Duration

4 months
Sep 2022 - Dec 2022

The Opportunity

The Opportunity

The Opportunity

In SMAD 317, we were tasked with choosing one of 12 United Nations Sustainable Development Goals and creating an app using high-fidelity prototyping and UX research. Collaborating with three other teammates, we were able to create the app Don8

Ensure sustainable consumption and production patterns Our team decided to tackle the twelfth goal of the sustainable development goals:

"Unsustainable patterns of consumption and production are the root cause of climate change, biodiversity loss, and pollution [2]"

"Unsustainable patterns of consumption and production are the root cause of climate change, biodiversity loss, and pollution [2]"

"Unsustainable patterns of consumption and production are the root cause of climate change, biodiversity loss, and pollution [2]"

KEY METRIC

Users were able to complete key flows within 10–20 seconds per task.

With guidance from our instructor, our team transformed an initial concept into a practical app that simplifies the donation process.

Through online and in-person user and stakeholder interviews, we identified key pain points and designed features such as let users find nearby donation sites, see accepted items, prepare donations, schedule pickups or drop-offs, and discover or promote local yard and estate sales with proximity-based filters.

UX Research

UX Research

UX Research

COMPETITION ANALYSIS

COMPETITION ANALYSIS

We analyzed the competition and found a void. Most tools focus on the 'how' of donating, but none address the root problems we’re solving.

Goodwill

Easy to find a store, hard to donate confidently

Goodwill

Easy to find a store, hard to donate confidently

Goodwill

Easy to find a store, hard to donate confidently

Facebook Marketplace

Great for selling items, not for structured donations

Facebook Marketplace

Great for selling items, not for structured donations

Facebook Marketplace

Great for selling items, not for structured donations

DAV Thrift Stores

Strong logistics, weak preparation support

DAV Thrift Stores

Strong logistics, weak preparation support

DAV Thrift Stores

Strong logistics, weak preparation support

interview quotes

We interviewed both users who is familiar with donation and local thrift store stakeholders to understand real donation behaviors and pain points. Interviews were conducted in person and over the phone, recorded, and transcribed to capture key insights.

We interviewed both users who is familiar with donation and local thrift store stakeholders to understand real donation behaviors and pain points. Interviews were conducted in person and over the phone, recorded, and transcribed to capture key insights.

We interviewed both users who is familiar with donation and local thrift store stakeholders to understand real donation

behaviors and pain points. Interviews were conducted in person and over the phone, recorded, and transcribed to capture key insights.

  • "

    I usually donate when I’m cleaning out my closet for a new season, but I never know if a store is actually taking donations.

    Jessica

    "

  • "

    I usually donate when I’m cleaning out my closet for a new season, but I never know if a store is actually taking donations.

    Jessica

    "

  • "

    One of our biggest challenges is receiving low-quality donations, but rejecting them risks upsetting donors.

    Michael

    Thrift Store Manager — Mercy House

    "

  • "

    One of our biggest challenges is receiving low-quality donations, but rejecting them risks upsetting donors.

    Michael

    Thrift Store Manager — Mercy House

    "

  • "

    I’ll load everything into my car, drive there, and then find out they don’t accept half of what I brought.

    Erin

    "

  • "

    I’ll load everything into my car, drive there, and then find out they don’t accept half of what I brought.

    Erin

    "

  • "

    I always choose the thrift store closest to me, even if I’m not sure what they need.

    Key

    "

  • "

    I always choose the thrift store closest to me, even if I’m not sure what they need.

    Key

    "

  • "

    We rely heavily on social media to tell customers what we’re currently looking for.

    Mary

    Store Owner — Dart Resale & Trade

    "

  • "

    We rely heavily on social media to tell customers what we’re currently looking for.

    Mary

    Store Owner — Dart Resale & Trade

    "

  • "

    If one store won’t take my stuff, I don’t always know where else to go.

    Vincent

    "

  • "

    If one store won’t take my stuff, I don’t always know where else to go.

    Vincent

    "

AFFINITY MAPPING

Pain points

Through affinity mapping, we identified three core findings: convenient scheduling drives action, clear standards reduce friction, and centralized discovery expands impact, helping donors give more efficiently, avoid rejections, and find the best nearby donation options.

  1. Missed Opportunities

  1. Missed Opportunities

Donors abandon gifts when they can’t easily schedule a convenient pickup or drop-off.

  1. Information Gap Leads to High Rejection Rates

  1. Information Gap Leads to High Rejection Rates

Items get turned away because donors lack clear info on quality standards and prep instructions—frustrating donors and staff.

  1. Fragmented Discovery

  1. Fragmented Discovery

Users can’t easily compare donation options. If one store is full, they don’t know where else to go.

site map

From the three pain points we identified, here are the site maps for the app’s three main features—making donations easier and more convenient while also creating an online space for the yard sale community.

Set Up Notifications

Set Up Notifications

Set Up Notifications

Users receive real-time updates on store hours, item needs, and availability.

Schedule Pickup/Drop-off

Schedule
Pickup/Drop-off

Schedule Pickup/Drop-off

Users can filter to see only stores currently accepting items and book a convenient time.

Explore Yard Sales

Explore Yard Sales

Explore Yard Sales

Users can create and share their own events on the app.

The Ideations

STYLE GUIDE

STYLE GUIDE

STYLE GUIDE

We created a mood board that defined a minimal, clean aesthetic rooted in earth tones to reflect the app’s sustainability mission.

We created a mood board that defined a minimal, clean aesthetic rooted in earth tones to reflect the app’s sustainability mission.

We created a mood board that defined a minimal, clean aesthetic rooted in earth tones to reflect the app’s sustainability mission.

MUTED DARK BLUE

HEX: #37515F

RBG: (55, 81, 95)

MUTED DARK BLUE

HEX: #37515F

RBG: (55, 81, 95)

OLIVE GREEN

HEX: #B0C375

RBG: (176, 195, 117)

OLIVE GREEN

HEX: #B0C375

RBG: (176, 195, 117)

SOFT GREEN WHITE

HEX: #F0F4EF

RBG: (240, 244, 239)

SOFT GREEN WHITE

HEX: #F0F4EF

RBG: (240, 244, 239)

Muted dark blue establishes trust and clarity, olive green represents growth and environmental impact, and soft green white creates a calm, low–cognitive-load background.

Muted dark blue establishes trust and clarity, olive green represents growth and environmental impact, and soft green white creates a calm, low–cognitive-load background.

Aa

Aa

Aa

Montserrat

Montserrat

Montserrat

Display - Light

Display - Light

H1 - heavy

H1 - heavy

Body - Light

Body - Light

Body - Heavy

Body - Heavy

Primary White

Primary White

Secondary White

Secondary White

Disabled White

Disabled White

Primary White

Primary White

Secondary White

Secondary White

Disabled White

Disabled White

MUTED DARK BLUE

HEX: #37515F

RBG: (55, 81, 95)

MUTED DARK BLUE

HEX: #37515F

RBG: (55, 81, 95)

OLIVE GREEN

HEX: #B0C375

RBG: (176, 195, 117)

OLIVE GREEN

HEX: #B0C375

RBG: (176, 195, 117)

SOFT GREEN WHITE

HEX: #F0F4EF

RBG: (240, 244, 239)

SOFT GREEN WHITE

HEX: #F0F4EF

RBG: (240, 244, 239)

Montserrat was chosen for its clean, modern readability, while rounded corners and soft shapes create an approachable, low-friction experience that encourages confident donating.

Montserrat was chosen for its clean, modern readability, while rounded corners and soft shapes create an approachable, low-friction experience that encourages confident donating.

Muted dark blue establishes trust and clarity, olive green represents growth and environmental impact, and soft green white creates a calm, low–cognitive-load background.

Rounded corners and soft shapes create an approachable, low-friction experience that encourages confident donating.

Final Design

Final Design

Final Design

Login - Welcome Landing

Feature 01: Schedule Pickup/Drop-off

Instead of navigating individual thrift store pages, users can simply select a donation date to see available pickup and drop-off options. Improved filtering helps users quickly find stores that best match their needs.

Feature 02: Set Up Notifications

To close the information gap, users can follow favorite stores and receive custom notifications for updates, special events, and schedule changes. This keeps donors informed in real time, making the donation process easier, faster, and more convenient.

Feature 03: Yard Sales

This feature empowers the community by allowing users to create and share events directly in the app. Users can add event details and images to spread awareness and keep the community informed.

Other features: Search Filtering & Maping

IMPACT

100%

100%

Testers successfully identified the next action without prompting

Testers successfully identified the next action without prompting

Testers successfully identified the next action without prompting

10-20s/task

in completing key flows

90

System Usability Score

10-20s/task

10-20s/task

in completing key flows

in completing key flows

90

90

System Usability Score

REFLECTIONS

This project taught me the value of designing for the entire ecosystem, not just the end user. By listening to both donors and thrift store managers, I learned how information gaps create friction and waste. Turning those insights into clear, confidence-building UX reinforced my belief that strong design removes uncertainty and makes sustainable actions easier.

tracyho2901@gmail.com

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Get in touch

tracyho2901@gmail.com

Linkedln

Get in touch

tracyho2901@gmail.com

Linkedln

Get in touch